By SAEID SEIFI
As part of our Comprehensive Guide to Google Marketing, we are exploring the important role of Google My Business in a successful digital marketing strategy. Understanding how Google My Business works can help you effectively manage your online presence and connect with your target audience.
Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google Search and Google Maps. With Google My Business, businesses can create and maintain a business profile, display contact information, showcase products and services, and collect and respond to customer reviews.
Improving local search visibility
Increasing customer engagement and trust
Providing valuable insights about customer behavior
Enabling businesses to respond to customer reviews and feedback
– Complete all relevant information in your business profile, including contact information, business hours, and a description of your products or services.
– Add high-quality photos and videos that showcase your business and offerings.
– Encourage customers to leave reviews and respond to them promptly and professionally.
– Keep your profile updated with regular posts and updates about your business.
– Monitor your profile's performance and use the insights provided to make improvements.